Company Culture

Company Profile

Sunrise Group operates eleven subsidiaries, i.e. Xiamen Sunrise Group Co., Ltd., Xiamen Sunrise Wheel Co., Ltd., Xiamen Sunrise Metal Co., Ltd., Fujian Sunrise Forging Technology Co. Ltd., Sichuan Sunrise Metal Co., Ltd., Xiamen Topu Import & Export Co.,Ltd., and Xiamen NCC Steel Engineering Co.,Ltd which is a holder of national first-class qualification with an annual capacity of 50,000 tons of steel structure, and NCC Zhangzhou Co.,Ltd., NCC Vietnam Co. Ltd. Established in 1995, SRW specializes in research and development, fabrication and distribution of steel wheel for truck, trailer and bus, etc. Covering an area of 40 hectares, SRW has 3500 employees and 300 technicians. Its annual output amounts to RMB 1.5 billion. SRW has developed different series of steel wheel and aluminum wheel, including 15°DC, 5°DC, FB, SDC and WDC, which basically meet the demands of customers all over the world.

SRW invest excellent facilities and equipment from its inception such as exquisite technologies and superb imported equipment and molds. SRW has been audited by BUREA VERITAS to attain an accredited certification of IATF 16949:2016(International Automotive Task Force), and has been successfully registered in the US DOT (Department of Transportation). With the concept of strength first and scale second, SRW runs its business properly and firmly to expand its market shares step by step. Over the past years, 60% of its products has been exported to Europe, America, New Zealand, Australia, Southeast Asia, the Middle East and Africa and other regions involved 70 countries in the world. With years of development and the policy of customer oriented service, its top-quality products have earned great reputation in the international market.

“Promoting world-class quality steel and aluminum wheel” is our commitment. SRW is ready to establish sincere relationship with all customers and manufacturers at home and abroad to make a win-win business relationship.

1995 years
SRW was founded in 1995
40 hundred thousand
Covers an area of 400,000 square meters
15 hundred million
Annual output value of RMB 1.5 billion
100 +
Products have exported to more than 100 counties

Our History

1995

August 1995 Xiamen Rishang Industry Co,. Ltd. was founded.

2001

December 2001 company started to produce and sell steel wheel.

2003

January 2003 Products was identified as Xiamen Scientific and Technological Achievements.

2005

December 2005 our 2nd factory Xiamen Sunrise Wheel Co., Ltd. was founded, expanded wheel production capacity.

2006

December 2006 our 3rd factory Xiamen Sunrise Metal Co., Ltd. was founded, further expanded the production capacity of steel wheel.

October 2006 became a member of China Association for Standardization.

October 2006 Passed ISO/TS 16949 International Automotive Quality Certification System.

2008

January 2008 NCC Vietnam Co. Ltd. Was founded, started to establish wheel production base in Vietnam.

2009

December 2009 Identified as the Famous Trademark of Fujian Province.

August 2009 Identified as the High-technology Enterprise.

June 2009 Identified as the Famous Trademark of Xiamen City.

2010

In December 2010, the annual production capacity of steel rims reached 3.6 million sets (including 2.1 million sets of tubeless steel rims and 1.5 million sets of profiled steel rims).

2010-05-22.5 series lightweight tubeless rims are recognized as the leading domestic level.

April 2010 Sichuan Sunrise Metal Industry Co., Ltd. was founded, started to establish wheel’s production base in Sichuan.

March 2010 Officially renamed Xiamen Sunrise Wheel Group Co., Ltd.

2011

June 2011 Successfully listed on the Shenzhen Stock Exchange, stock code NO.002593.

2015

June 2015 renamed as Xiamen Sunrise Group Co., Ltd.

2017

October 2017 Passed BV ISO/TS 16949:2009 to IATF 16949:2016 Quality Management System Audit Certification.

February 2017 Fujian Sunrise Frogging Technology Co., Ltd. was founded.

2018

April 2018 Passed Beijing United Intelligence Industry ISO14001:2015 environmental management system certification, GB/T28001-2011/OHSAS18001:2007 occupational health and safety management system certification.

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Operation Philosophy

　

innovation

for the company’s rapid and healthy development. Adopt advanced technology and management, form independent innovation ability, comprehensively promote theoretical and technological innovation and management innovation capabilities, gradually forming the company’s unique competitive advantage.
　

QUALITY

Quality determines the development destiny of an enterprise. "Building world-class quality automotive wheels and steel structure system products" is the company's vision and its consistent adherence to quality. The company always puts quality in the first place, and puts it into the hearts of every employee of the company, forms a solid quality awareness, and guarantees product quality, service quality and work quality to the greatest extent.
　

integritY

Integrity is the foundation of business. Integrity is one of the company’s core values. The company’s leadership firmly believes that the company’s integrity awareness, integrity quality, and integrity behavior will directly affect the future development of the company, and require company employees to be honest, abide by promises, abide by rules and regulations, Seeking truth from facts and norms of behavior, honesty to customers, honesty to the society, in order to establish a good reputation and image.
　

responsibility

Responsibility is the mission of the company's development, the cohesion and centripetal force of the company. The employees of the company need to have the values and behavior norms of due diligence, Dare to take responsibility, willing of dedication, and efficient implementation, and take the initiative to transform responsibility into conscious actions to implement the company's decision-making and deployment. In order to promote the strong driving force of work, be responsible to the country, to enterprise, to customers, to colleagues, and to ourselves.

Social Responsibility

The company actively accepts supervision from all walks of life, continuously improves the corporate governance system, enhances the construction of the social responsibility management system, promotes the harmonious development of the company and surrounding communities, and makes due contributions to a harmonious society. At the same time, the company strengthens the comprehensive management of environmental protection based on its own actual conditions, consciously safeguards the legitimate rights and interests of employees, operates with integrity, promotes win-win development, takes the promotion of social harmony as its mission, and earnestly fulfills its responsibilities and obligations to shareholders, employees, and partners, assumes the social responsibilities of the company, and promote the coordinated and harmonious development of the company, society and nature.

Corporate statement on social responsibility

prohibit the use of child labour and do not accept any suppliers or subcontractors..

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Corporate statement on social responsibility

Prohibit the use of child labour and do not accept any suppliers or subcontractors who use child labour; respect the freedom of workers and prohibit any form of forced labour; provide safe and hygienic working and living conditions to ensure the safety and health of Workers.
Protection of the rights and interests of shareholders and creditors

The company has established a relatively sound corporate governance structure and...

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Protection of the rights and interests of shareholders and creditors

in accordance with the "Labor Law" and other laws and regulations, the company has established a perfect human resource management system, improved the salary and welfare system including social insurance, medical insurance, etc..
The company operates with integrity and pursues win-win cooperation

Integrity is the foundation of a career. As one of the core values of the company...

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The company operates with integrity and pursues win-win cooperation

Integrity is the foundation of a career. As one of the core values of the company, the leadership of the company firmly believes that the integrity consciousness, integrity quality and integrity behavior of the enterprise will directly affect the future development of the enterprise.
Environmental protection

The company resolutely implements environmental protection policies, regulations and...

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Environmental protection

The company resolutely implements environmental protection policies, regulations and standards, firmly sets up environmental protection awareness, carries out in-depth environmental publicity and education, earnestly strengthens the prevention and control of pollution.

System Authentication

The group devoted to bus, truck and trailer wheel research for nearly 15 years, and attained a lot of accredited system recognition from different counties and regions, such as IATF 16949 quality management system, ISO 14001 environment management system, OHSAS 18001 professional health and safety management system recognition, also attained U.S. DOT registration, Germany TÜV, Brazil INMETRO, Indonesia SNI and other product quality recognition.